LiveTrends Design Group

🔍 The Problem

LiveTrends, an innovative brand merging nature and design, needed a digital storefront that matched the beauty and ease of their physical products. Their e-commerce platform lacked cohesive visual hierarchy, intuitive user flows, and a compelling brand experience that truly represented the handcrafted nature of their plant decor.

Users struggled with navigation, product discovery, and cart conversion, especially on mobile.

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🎯 The Objective

• Elevate the visual design to reflect the brand’s earthy, modern aesthetic
• Streamline the shopping experience with intuitive user journeys
• Improve product discoverability and mobile accessibility
• Integrate motion and interaction design to enhance emotional engagement

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📊 My Role & Approach

As the lead designer, I owned the end-to-end UX and visual design process from research to execution while collaborating cross-functionally with dev, marketing, and product teams.

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Approach:

• Conducted usability testing with first-time buyers, repeat customers, and B2B partners
• Identified high-friction drop-off points in the current checkout and product exploration flow
• Worked closely with developers to implement a responsive, modular design system
• Crafted a motion design language to add personality to microinteractions and transitions

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💡 Key Insights

• Product categories were visually overcrowded, making decision-making overwhelming
• Mobile users struggled with filtering options and often abandoned carts mid-checkout
• Users expressed wanting more lifestyle imagery and dynamic content that showcased scale, feel, and use of the products
• The brand voice was underrepresented in the visual interface and content strategy

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✏️ Design Execution

• Introduced a bold-yet-minimal visual style, incorporating negative space, clean typography, and organic textures
• Refined the product card structure with hover animations, motion-enhanced filters, and clear CTAs
• Redesigned the navigation architecture to support both casual discovery and purpose-driven shopping
• Built reusable UI components with accessibility best practices and performance optimization in mind

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✅ The Results

• 22% increase in average session duration
• 15% improvement in mobile checkout completion rates
• Reduced bounce rates on collection pages by 27%
• Stakeholder feedback: “The digital experience finally mirrors our product philosophy: clean, modern, and inspired by nature.”

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🔄 What I Learned

This project taught me how to strike the right balance between storytelling and utility. I learned how subtle animations and layout decisions can influence trust, inspire exploration, and drive conversion especially in an e-commerce context where emotion and clarity are equally critical.

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🙌 Final Takeaway

Great design in e-commerce goes beyond clicks and carts, it’s about creating a brand experience users can feel. For LiveTrends, my mission was simple: bring the feeling of nature into every tap, scroll, and interaction.

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